Paid Media Specialist

Alexandria, VA
Full Time
Digital Marketing
Mid Level

Reingold, a full-service marketing and communications firm in Alexandria, Virginia, is offering an outstanding opportunity for a hands-on paid media specialist to help manage paid media campaigns across a variety of channels. 

As a paid media specialist at Reingold, you will join an integrated team of cross-channel digital strategists and subject matter experts. You’ll also collaborate with a variety of project teams to deliver best-in-class digital campaigns for our clients.

This full-time position demands a versatile and reliable self-starter who has top-flight digital and communication skills and who consistently stays abreast of industry trends in media and marketing. It’s a great opportunity for a professional seeking to build skills, get hands-on experience, and grow within a company.

Responsibilities include the following:   
  • Help set up and manage paid media campaigns across a variety of channels (e.g., search, social media, programmatic display, and video). 
  • Assist in developing comprehensive digital media plans and budgets to support campaign goals.  
  • Perform activities, including audience research and sizing, campaign setup (e.g., setting targeting and budgets), and ongoing basic pacing and optimization, with moderate supervision. 
  • Work with vendors to place, manage, and report on media content.  
  • Demonstrate proficiency with data analysis: Pull reports and start to identify insights to inform campaign optimizations. 
  • Work with the analytics team to define and implement measurement and tracking tools.  
This position requires the following qualifications and skills:    
  • Bachelor’s degree or equivalent experience.  
  • At least two years of “hands-on-keyboard” experience setting up and managing paid media campaigns (experience that is unusual or distinctive can substitute for the two years of experience). 
  • Proficiency in one or more media buying platforms (e.g., Google Ads, Facebook/Meta Ads Manager, Twitter/X Ads Manager, The Trade Desk, Google DV360) and a desire to expand into new platforms. 
  • Excellent quantitative analytic skills and the ability to use Microsoft Excel to understand data coming from digital marketing platforms to make good decisions.   
And, of course, there are the core skills every Reingolder needs: 
  • Versatility, intellect, and tact.  
  • The ability to collaborate as a team player and also to work independently. 
  • Excellent oral and written communication skills (and we mean excellent!).  
  • The ability to multitask, prioritize, and balance time among clients, multiple partner relationships, and internal initiatives while maintaining great attention to detail. 
  • Demonstrated meticulous problem-solving skills and high standards of accuracy and precision in your work.
Reingold offers competitive salaries, a comprehensive benefits package, a hybrid and collaborative work environment, a fun (and sometimes zany) workplace culture, and growth opportunities in a variety of specialty areas. That means when we find good people (and they find us), they stay around for the long term.

Reingold’s headquarters is in Alexandria, Virginia, and we also have an office in Raleigh, North Carolina.

Reingold is dedicated to fostering an inclusive environment and providing equal opportunity for individuals of all abilities. If you require assistance or need accommodations at any stage of the application process because of a disability or medical condition, we encourage you to reach out. Please feel free to email [email protected] or contact a member of the Human Resources team at 202.333.0400.

Reingold has a policy of maintaining a workplace free of drugs and alcohol. Reingold will ensure a safe, healthy, and productive work environment for our employees and others. All employees and applicants are hereby advised that full compliance with this policy is a condition of employment at Reingold. The full policy is available for review in the Reingold Employee Handbook. 

Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa.

Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.
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