Email Marketing Specialist

Alexandria, VA
Full Time
Digital Marketing
Entry Level


About Reingold 

Reingold is a full-service marketing and creative firm in Alexandria, VA. For more than 40 years, we’ve been driven by a simple mission: to help organizations –– whether in the government, nonprofit, or business sector –– as they strive to make the world a better place. We hire top-notch talent to develop and launch compelling, inventive communications campaigns, leveraging the latest technology and digital media strategies that enable our clients to meet their audiences where they are.
 
We’re proud to say we’ve built a team of curious, passionate pros — from marketers and tech wizards to designers and strategists — who love what they do and bring their A-game every day. We take our work seriously, but not ourselves. We believe great ideas come from collaboration, humor, and a little bit of fun along the way.
 
When you work at Reingold, you get more than a job, you get a community. We offer competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas. That means when we find great people (and they find us), they stick around for the long term.

That’s where you come in!

Reingold is seeking an Email Marketing Specialist to support the execution, optimization, and management of email marketing campaigns. This role is ideal for a detail-oriented, creative marketer with a solid understanding of email marketing best practices who is looking to grow their skills in marketing automation, CRM platforms, and multi-channel campaign execution.

Working under the guidance of senior team members, this role will support the execution of high-quality email communications by assisting with template development, campaign launches, audience segmentation, and list management, while helping build and maintain automated journeys such as triggered, transactional, and lifecycle emails within the marketing automation platform.

This is a hybrid role, requiring at least two days per week on site at Reingold’s headquarters in Alexandria, VA.

Here’s the work you’ll do:

Key Responsibilities
  • Develop email templates using in-platform drag-and-drop models.
  • Apply email design best practices to ensure templates are visually polished, accessible, and optimized across devices and email clients.
  • Execute and configure both standard and automated marketing campaigns, including setup, testing, and deployment for email marketing and SMS.
  • Manage routine campaign scheduling.
  • Monitor campaign performance metrics (e.g., open rates, click-through rates, bounce rates) and compile basic performance reports.
  • Develop and execute A/B tests or testing strategies based on behavior insights.
  • Maintain contact database hygiene, including list management, tagging, and basic segmentation.
  • Assist with ongoing process improvements related to email marketing workflows and platform usage.
  • Collaborate closely with digital strategists, project managers and developers to support integrated campaign execution.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time.

This role is a good fit for someone with these qualifications, experience and skills:

Required Qualifications
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1+ years of experience in email marketing or digital marketing (agency experience a plus).
  • Hands-on experience with an email marketing platform (ActiveCampaign strongly preferred; HubSpot, Mailchimp, or similar acceptable).
  • Strong attention to detail and a good eye for design and layout.
  • Basic understanding of email marketing KPIs and performance metrics.
Preferred Qualifications
  • Minimal familiarity with HTML/CSS for developing email templates (editing or troubleshooting).
  • Experience supporting CRM or marketing automation tools.
  • Experience with email testing tools like Litmus or Email on Acid to ensure cross-client compatibility.
  • Basic understanding of user journey or willing to learn contact pipelines.
  • Comfort creating documentation or training materials.
  • Ability to manage multiple client accounts and deadlines simultaneously.
  • Experience with Slack, Monday.com, and/or Zoom,
Work environment and physical requirements: Prolonged periods sitting at a desk and working on a computer.

Reingold is dedicated to providing equal opportunity for individuals of all abilities. If you require assistance or need accommodation at any stage of the application process because of a disability or medical condition, please feel free to email [email protected] or contact a member of the People & Experience team at 202-333-0400.

Reingold has a policy of maintaining a workplace free of drugs and alcohol. For access to the full policy, which is part of the Reingold Employee Handbook, email [email protected]. Reingold ensures a safe, healthy, and productive work environment for its employees and others. All applicants are advised that full compliance with this policy is a condition of employment at Reingold.

Applicants must have authorization to work for any employer in the United States. We are currently unable to sponsor or to take over sponsorship of an employment visa.

Reingold is proud to be an Equal Opportunity Employer. We invite applications from all interested individuals including veterans and persons with disabilities.
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