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Social Media Strategist

Reingold, a leading social marketing firm based in Alexandria, Va., is looking for a social media strategist to help a fast-growing digital marketing team plan and execute social media campaigns. The associate will support a variety of clients in the health and pharma, military and veteran, government, and nonprofit and association space. This is a unique opportunity for a digital marketing professional to assist in the development of cutting-edge marketing, public education, and advertising campaigns for social causes that matter.

The social media strategist will be responsible for developing social media strategies and tactical plans; analyzing social media trends and performing social listening scans; developing social media content calendars and multimedia; managing social media community engagement; and implementing online strategies such as Facebook Live; and measuring performance of social media campaigns to report on campaign impact.

This person will assist in all phases of social media project planning, research, design, content development, and execution. Daily work also will involve collaboration with Reingold’s consulting, digital advertising, creative, information technology, and editorial teams to produce the strongest possible campaigns. The social media strategist will be expected to constantly help expand Reingold’s capabilities in new media channels and monitor the latest social media trends and tools to provide strategic direction for the company.

Qualifications and skills include:

  • 3–5 years’ experience in social media strategy and management
  • Strong knowledge of social networking channels and how best to align content, technology, and audience needs
  • Experience developing content for social media platforms — Facebook, Twitter, Instagram, YouTube, LinkedIn, and blogs — a must
  • Proficient with social listening and reporting tools such as Crimson Hexagon, Simply Measured, Sprout Social and similar enterprise-level reporting tools
  • Excellent verbal and written communication skills
  • Versatile self-starter with strong intellect and initiative
  • Bachelor’s degree required
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